Close X
Get more out of WDDTY.com
by joining the site for free
Free 17-point plan to great health
Twice weekly e-news bulletins
Access to our News, Forums and Blogs
Sign up for free and claim your
17-point plan to great health
Free 17-point plan to great health

Twice weekly e-news bulletins

Access to our News, Forums and Blogs
OR

If you want to read our in-depth research articles or
have our amazing magazine delivered to your home
each month, then you have to pay.


Click here if you're interested
Helping you make better health choices

What Doctors Don't Tell You

In shops now or delivered to your home from only £4.25 an issue!

Subscribe!
October 2020 (Vol. 5 Issue 7)

Coward or selfish? Government tests marketing messages for COVID vaccine
About the author: 
Bryan Hubbard

Coward or selfish? Government tests marketing messages for COVID vaccine image

US health agencies are testing different marketing messages to convince the maximum number of people to have a COVID-19 vaccination when it becomes available.

A research team from Yale University has recruited 4,000 volunteers who will be given a range of marketing messages. The most effective is likely to be rolled out in national campaigns when a vaccine is launched.

The standard message that vaccines are safe and effective will be tested against other marketing messages, such as how the virus is restricting personal freedom or limiting the way people can earn a living or the benefits to the wider social good.

One message, called 'social pressure-anger', asks the participants to imagine how they would feel if they don't get vaccinated and spread the disease to their family and local community. Another, called 'trust in science', suggests that people who don't get vaccinated don't understand how viruses spread and ignore science.

The final message, 'not bravery', suggests that people who refuse the vaccine aren't brave compared to frontline responders, such as doctors and firefighters.

Read all about it - but only in WDDTY

From now on, you won't be able to buy WDDTY in a store, as we are reverting to a subscription-only magazine. The reason goes to the very heart of what this publication stands for. As a newsstand title, we were being censored in all sorts of subtle and not-so-subtle ways by a retail trade that chose never to support press freedoms. But we don't want to stop you from getting vital information which is why we've curated this special subscription offer just for you. By subscribing you can still get direct access to all this information every month, via a subscription, as thousands of others do.


Support WDDTY

Help support us to hold the drugs companies, governments and the medical establishment accountable for what they do.

Advertisements

Latest Tweet

About

Since 1989, WDDTY has provided thousands of resources on how to beat asthma, arthritis, depression and many other chronic conditions..

Start by looking in our fully searchable database, active and friendly community forums and the latest health news.

Positive SSL Wildcard

Facebook Twitter

© 2010 - 2020 WDDTY Publishing Ltd.
All Rights Reserved