Helping you make better health choices

In shops now or delivered to your home from only £3.50 an issue!

Subscribe!

News2006December › Bad handwriting: It costs sales to the drug companies › December 2006

Bad handwriting: It costs sales to the drug companies

Drug companies spend millions, and perhaps billions, of pounds and dollars on convincing doctors to prescribe their drugs

Drug companies spend millions, and perhaps billions, of pounds and dollars on convincing doctors to prescribe their drugs. So nothing could be more galling after you've spent all that money convincing the doctor - and then his handwriting is so bad that a different drug is handed out.

This has been troubling drug giant Eli Lilly so much that it has taken out a full-page advertisement in the Journal of The American Medical Association - at a cost of $15,000 - that asks doctors to write out prescriptions in capital letters.

Eli Lilly has been missing out on quite a few sales of its anti-psychotic drug Zyprexa. Because doctors are trained to write very badly, patients are instead walking off with Zyrtec, a drug to treat allergies that's manufactured by UCB.

Of course, Eli Lilly's main concern is for the "millions of patients and their families who are counting on you" (that is, the doctor). Lost sales? Well, there is that we suppose, but it's the millions of patients we're concerned about here.

(Source: Journal of the American Medical Association, 2006; 296: 2562).

E-news broadcast 14 December 2006 No.318 [Subscribe]


You may also be interested in...

Sign up for free today

Sign up now to get your FREE 17-point Plan to Great Health

Free membership gives you access to our latest news reports, use of our community area, forums, blogs, readers' health tips and our twice-weekly
e-news letter.

WDDTY Recommends

Latest Tweet

About

Since 1989, WDDTY has provided thousands of resources on how to beat asthma, arthritis, cancer, depression and many other chronic conditions.

Start by looking in our fully searchable database, active and friendly community forums and the latest health news.

Positive SSL Wildcard

Facebook Twitter

Most Popular Health Website of the Year 2014

© 2010 - 2016 WDDTY Publishing Ltd.
All Rights Reserved