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May 2019 (Vol. 4 Issue 3)

Bryan Hubbard

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Bryan Hubbard is Publisher and co-editor of WDDTY. He is a former Financial Times journalist. He is a Philosophy graduate of London University. Bryan is also the author of several books, including The Untrue Story of You and Secrets of the Drugs Industry.

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Thinking makes it so

June 26th 2017, 21:52
1,485 views      

Here's a very radical thought: suppose it's all placebo. Does the thought that a remedy will work actually make it work—whether you've been given a prescription drug, a placebo or dummy drug, or a homeopathic pill?

The idea that the mind can make us feel better when we're given any kind of pill isn't new to medicine. It's the basis of the double-blind placebo-controlled trial, where a group of participants is given either an active drug or a 'dummy' placebo drug, and no one—not even the researchers—knows which they've been given. The drug is deemed a success if its positive effects outperform those of the placebo, even if by just a few per cent.

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