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Inventing the problem

CommunityBlogsBryan Hubbard2014MarchInventing the problem

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Bryan Hubbard is Publisher and co-editor of WDDTY. He is a former Financial Times journalist. He is a Philosophy graduate of London University. Bryan is also the author of several books, including The Untrue Story of You and Secrets of the Drugs Industry.

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Inventing the problem

March 31st 2014, 11:16
8,516 views

Economist John Kenneth Galbraith was one of the first to identify 'revised-sequence' markets which, unlike the ordinary consumer-driven variety, are driven by a corporation, which controls the consumer's attitudes and values and so creates product demand. Or, to put it more simply, theyinvent the problem to sell the solution.

As American political activist Ralph Nader once remarked, "In any industry, the sellers become very acute in appealing to those features of a human personality that are easiest to exploit. Everyone knows what they are. It's easiest to exploit a person's sense of fear . . ."

Drug companies are past masters at this, particularly when it comes to women after the menopause. Through advertising and information drip-fed to the charities they support, Big Pharma has managed to convince every woman over 45 that with middle age and the end of her childbearing comes the inevitable collapse of her bones. Allow menopause to unfold without medical intervention and you face becoming a humpbacked old dowager in your declining years-with a potentially deadly hip fracture to boot.

Consequently, most doctors and many practitioners in a number of disciplines believe that women can only look forward to healthy old age and strong bones by constantly monitoring bone loss with X-rays and taking some sort of medicine-hormones or drugs like bisphosphonates-to stave off the inevitable.

In our cover story this month, a special two-part report on osteoporosis, we explode the major myths on which most of these medical recommendations are based: that bone loss is an inevitable aspect of ageing, that low bone mass equals low bone strength and that osteoporosis is irreversible (page 25 of April issue of WDDTY Magazine). Far from being a normal part of the ageing process, osteoporosis is a lifestyle disorder, the end result of your body's desperate attempt to maintain its biochemical balance.

We also tell the story of Shelly Lefkoe, who managed to reverse her full-blown osteoporosis without drugs or hormones, and offer a four-point diet, supplement and exercise plan, similar to the plan she followed, to help you maintain or rebuild your bones (page 32 of April issue of WDDTY Magazine).

And speaking of received wisdom, most doctors will tell you and your daughters that the contraceptive pill is perfectly safe, but we beg to differ after having an up-to-date look at the evidence of side effects. Follow the five good reasons we've discovered to ditch the Pill, and find out about the many other-and safer-ways to prevent pregnancy (page 43 of April issue of WDDTY Magazine).).

Twenty years ago Nobel laureate Dr Linus Pauling announced that vitamin C could kill cancer, and although he was vilified for this view, science is finally catching up with him. New research in ovarian cancer patients shows that large intravenous doses can kill cancer cells while also leaving healthy tissue alone. And when Pauling's original studies were revisited, researchers discovered that he indeed was on to something-as we discovered with Bryan's mother when she had cancer (page 18).

Besides vitamin C and cancer, medicine also maintains there's no such thing as electrosensitivity, but one doctor disagrees-after figuring out that her own puzzling symptoms were due to Wi-Fi and her household electrosmog (page 53 of the magazine).

With everything you've heard about aerobic fitness, there are a number of misconceptions over exactly which activities achieve cardiovascular fitness, says Paul Chek; in fact, many stalwarts at the gym have actually conditioned their bodies to not burn fat. Find out the best moves that are good for your heart and all the rest of you too (page 38 of the magazine).

If your pet's not 100 per cent, one little-known but tried-and-tested therapy is acupuncture, says natural vet Paul Boland, who recommends the needles to sort out a common skin condition plaguing a reader's dog (page 50).

And speaking of alternative therapies, the latest research on autism offers more evidence that it's indeed a condition that starts in the gut-as the discredited gastroenterologist Andrew Wakefield first proposed. And one 'mind-over-matter' healing therapy has had an amazing effect on 18 children who were treated in a controlled study (page 58 of the magazine).

For Easter we've sourced a cracking selection of healthy 'good eggs'-from dark-chocolate to gluten-, dairy- and even cocoa-free varieties. And if you're feeling energetic, our raw-food chef Mark'eta offers a recipe for do-it-yourself eggs (page 56) that are not only fun for your kiddies, but good for their hearts too. Nothing says lovin' like something not from the oven, in this case...

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