Close X
Get more out of WDDTY.com
by joining the site for free
Free 17-point plan to great health
Twice weekly e-news bulletins
Access to our News, Forums and Blogs
Sign up for free and claim your
17-point plan to great health
Free 17-point plan to great health

Twice weekly e-news bulletins

Access to our News, Forums and Blogs
OR

If you want to read our in-depth research articles or
have our amazing magazine delivered to your home
each month, then you have to pay.


Click here if you're interested
Helping you make better health choices

In shops now or delivered to your home from only £3.50 an issue!

Subscribe!

How doctors choose the 'right' drug for you

CommunityBlogsBryan Hubbard2007MayHow doctors choose the 'right' drug for you

Search

About

Bryan Hubbard is Publisher and co-editor of WDDTY. He is a former Financial Times journalist. He is a Philosophy graduate of London University. Bryan is also the author of several books, including The Untrue Story of You and Secrets of the Drugs Industry.

Archive

2016

2014

2013

2012

2011

2010

2009

2008

2007

2006

How doctors choose the 'right' drug for you

May 18th 2007, 13:00
4,201 views

It would be nice to think that he balances and deliberates before making his choice - but there are more dubious pressures at play. All has been revealed by a drug company salesman who has just retired, and perhaps has a pang of conscience.

He writes: "It's my job to figure out what a physician's price is. For some it's dinner at the finest restaurant, for others it's enough convincing data to let them prescribe confidently and for others it's my attention and friendship. But at the most basic level, everything is for sale and everything is an exchange".

In the States there are 2.5 drug reps for each doctor, and the art of persuasion has become the science of 'detailing', as it's known. Doctors' psychologies are assessed, while their prescribing habits are carefully monitored (the Food and Drug Administration happily sells on all prescribing data to the drugs companies). Their weaknesses are targeted, and their vanities are massaged, our repentant drug salesman tells us.

There are usually at least 10 major drugs for every common condition. So how does the doctor decide on the drug that's right for you?Even the doctor who initially refuses to 'play the game' can be won over. With the right combination of humility and 'academic proof', the most sceptical doctor will also start prescribing your drug.

The 'academic proof' comes in the form of studies and trials that are published in the prestigious medical journals. The trials are invariably paid for by the drug company whose drug is being tested, while the lead researcher is often recruited by the drug company, too.

It's an expensive business, of course. It's reckoned that it costs the drug company between $25m and $30m (lb13-15m) to support each drug with this level of support, but it's worth it, every drug company agrees.

So know you know why the doctor chooses the drug he does for you. It may be right for you, but it's most definitely right for him.

Latest Tweet

About

Since 1989, WDDTY has provided thousands of resources on how to beat asthma, arthritis, depression and many other chronic conditions.

Start by looking in our fully searchable database, active and friendly community forums and the latest health news.

Positive SSL Wildcard

Facebook Twitter

Most Popular Health Website of the Year 2014

© 2010 - 2016 WDDTY Publishing Ltd.
All Rights Reserved