'One less' refers to the one less young woman who will have to battle cervical cancer, and it is the drug industry's first direct-to-teenager advertising campaign launched to sell Gardasil, the first vaccine purporting to prevent cervical cancer.
In the US, where Gardasil has been available for the past 18 months, 41 of the 50 American states have now introduced legislation concerning cervical cancer and the human pap-illomavirus (HPV) vaccine, and 24 states are attempting to enact laws to make having the vaccine a pre-requisite for starting school among preteenagers. New reports show that, so far, one in four teens has received the new vaccine.
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