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How we Test

  • We want to find the very best products, and that is based on a range of factors, including efficacy, content, ease of use (if appropriate), and price.
  • Our method will vary depending on the product. Sometimes, if the test is only about active ingredients, we anonymously purchase the full range of products that you would see in a typical store, and send them to our laboratories for testing and analysis. The research team send us back a technical analysis report, which we convert into an easy-to-understand format for our readers. After researching the laboratory findings, and possibly speaking to the manufacturer or supplier, we award the product a series of stars.
  • In some cases, the products we are reviewing are better tested by our panel of 100 testers. They will sample or trial the product for at least a month before completing a detailed questionnaire. Again, these reports are carefully analysed before we give each product our star rating.


Star rating system

Our star rating system is simple to follow, and gives you an instant picture of the very best products on the market:

***** = Excellent

**** = Very good

*** = Good

** = Fair

* = Poor

About Proof! - Proof is an independent research group that assesses the thousands of products in the alternative, complementary and eco markets.

Free Report: Dishwashing Liquids - Dishwashing detergents have never looked prettier or more harmless. They now come in such bright colours, with added fragrances and lyrical names such...

How we Test - Our star rating system is simple to follow, and gives you an instant picture of the very best products on the market.

Our Partners - Links to more useful online resources at our partners' websites.

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Subscribe to Proof! for just £24 a Year - For just £2 a month you will get every new report as it's published, and have access to every buyers' report we've produced.


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What our readers and members say about WDDTY

As an ex medical writer for a top laboratory, I would like to congratulate you on what you are doing.  You have made a brave move which is bound to make waves and I am sure your information is an eye-opener to many people.  To practitioners like me, who so often have to cope with iatrogenic states, you are a godsend.  Thank you

- J.T., London
Biomedical Clinics Ltd





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