Cranberry juice: - It can also stop gut infections

Cranberry juice is fast becoming the drink of the 21st century. Not only is it a proven fighter of UTIs (urinary tract infections) and cystitis, new research has discovered that it can also combat viruses that cause gut disorders.
The juice stops intestinal viruses from infecting cells, a process that every year kills thousands of infants, especially in developing countries. The research team, from St Francis College in New York, thinks that the juice contains qualities that either destroy or modify receptor sites on the host cells to which the viruses usually bind.
The researchers, who presented their findings to the American Society for Microbiology, believe that the juice's flavenoids and tannins could be the active ingredients.
The tests have so far been restricted to the laboratory, and now need to be widened to include a human study. Trouble is, who's going to pay for it?