About Proof!

02 August 2007

Proof! is an independent research group that assesses the thousands of products in the alternative, complementary and eco markets. Its tests are carried out by laboratories, and by its panel of 100 testers.
Its tests establish the active ingredients in products - which can differ dramatically from the claims made on the labels - as well as their reliability, shelf life and usability.
Proof was established in 1995 as a monthly printed report, available only to subscribers. Since then it has reviewed most of the major product types, including vitamins and herbs, water filters, organic teas, bottled water, organic box schemes, gluten-free flours, pet foods and chemical-free toiletries.
It is a sister service to What Doctors Don't Tell You (WDDTY), the monthly health journal, and was created by Lynne McTaggart and Bryan Hubbard, the people behind WDDTY.
Proof was launched as web-only service in 2006. The new service allows its subscribers to access any survey and report published since inception, and when it's needed.

About Proof! - Proof is an independent research group that assesses the thousands of products in the alternative, complementary and eco markets.

Free Report: Dishwashing Liquids - Dishwashing detergents have never looked prettier or more harmless. They now come in such bright colours, with added fragrances and lyrical names such...

How we Test - Our star rating system is simple to follow, and gives you an instant picture of the very best products on the market.

Our Partners - Links to more useful online resources at our partners' websites.

Proof.jpg -

Subscribe to Proof! for just £24 a Year - For just £2 a month you will get every new report as it's published, and have access to every buyers' report we've produced.

Related WDDTY Content

Bottled water everywhere - and not one fit to drink

Everywhere you go these days, you’ll see people obses-sively clutching and sipping bottles of water. It’s all so chic. Across the globe, bottled-water...

Proof Online Subscription

SUBSCRIBE FOR JUST £24 A YEAR. You get every new report as it’s published — and you have access to every buyers’ report we’ve researched over the past...

Subscribe to Proof! for just £24 a Year

For just £2 a month you will get every new report as it's published, and have access to every buyers' report we've produced.

CD - Lynne McTaggart at the Biology of Transformation Conference, 2007

Listen to this CD of Lynne McTaggart speaking at the Biology of Transformation Conference, September 2007

Bottled Water: Now they can put fluoride in it

Watch out for that ‘healthy’ bottled water you’re drinking – it might contain fluoride. America, the world’s largest market, is now allowing ‘natural...