Proof - we test so you can buy the best

WE TEST SO YOU CAN BUY THE BEST

Proof! is an independent testing service for the consumer of alternative and complementary health remedies and products, such as supplements and herbs, as well as eco and 'green' products and services. Its tests establish the active ingredients in products - which can differ dramatically from the claims made on the labels - as well as their reliability, shelf life and usability.

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Proof Reports

Organic Wines: Red, White, or Green?

These days, the smart wine to serve at dinner parties is not just red or white, but green—as in eco-friendly. The word ‘organic’ or ‘biologique’ on the label says you’re a discriminating host who car... more>

Baby Foods: What's Best for Baby?

We all know we’re experimental guinea pigs for the food industry. The thousands of additives and pesticides that form part of our daily fare mean that our bodies are storehouses of chemical toxins. more>

Dark Chocolate: Nice - and not at all naughty

Imagine this: your doctor takes your blood pressure, finds it's a bit on the high side and, rather than reaching for the prescription pad, tells you to go to the candy store and binge on chocolate. Ri... more>

Dishing the Dirt on Dishwashing Liquids

Dishwashing detergents have never looked prettier or more harmless. They now come in such bright colours, with added fragrances and lyrical names such as Natural Extracts Aloe Fresh, Citrus Burst, Flo... more>

Organic Meat

As recently as 30 years ago, people who insisted on eating only organic food—if they could find it—were ridiculed as food faddists and cranks. Well, as Ernst Schumacher (author of Small is Beautiful)... more>

Shampoos

Did you know that L’Oreal, the famous cosmetics manufacturer, makes a ‘Kids 2 in 1’ shampoo for children, marketed as “extra gentle”? What do you imagine it contains? Since it’s for kids, you’d think... more>

Natural lipsticks: Are they safer - and are they as good - as their rivals?

Who wouldn’t want to be a lipsticks manufacturer? After all, lipsticks cost peanuts (only 15p) to make, and sell for 50 times that amount. Far and away the cosmetics industry ’s best sellers, they are... more>

Skin Cleansers

Does it matter what we put on our skin in terms of our health? Well, although it’s not as crucial as what goes into our mouths and lungs, it does come a close third. After all, the skin is the largest... more>

Wheat-Free Flour

For most of the world, bread, pasta and couscous are dietary staples believed to be vital for survival. Yet, for some people, wheat is toxic - and research shows that many of us don ’t even know it. more>

Water Filters

It’s said that London’s water passes through 13 people before being flushed into the sea. For many of us in the UK, the water does certainly taste ‘used’. But taste isn’t the only problem. Tapwater al... more>

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About Proof! - Proof is an independent research group that assesses the thousands of products in the alternative, complementary and eco markets.

Free Report: Dishwashing Liquids - Dishwashing detergents have never looked prettier or more harmless. They now come in such bright colours, with added fragrances and lyrical names such...

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