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Proof! is an independent testing service for the consumer of alternative and complementary health remedies and products, such as supplements and herbs, as well as eco and 'green' products and services. Its tests establish the active ingredients in products - which can differ dramatically from the claims made on the labels - as well as their reliability, shelf life and usability.

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Shampoos

Did you know that L’Oreal, the famous cosmetics manufacturer, makes a ‘Kids 2 in 1’ shampoo for children, marketed as “extra gentle”? What do you imagine it contains? Since it’s for kids, you’d think it would be using only the safest ingredients. And since it claims to be ‘extra gentle’, you’d expect it to be made up of the finest, least hazardous ingredients.

Wrong on all counts. Astonishingly, ‘L’Oreal Kids 2 in 1 shampoo, extra gentle, burst of fruity apricot’ is among the most toxic shampoos on the market.

For a start, it’s chock-full of lauryl sulphates, one of the most potentially carcinogenic compounds in the entire ‘personal-care’ industry and, yet, one that is found in almost every leading shampoo. What do the lauryl sulphates do? In the trade, they are known as surfactant or detergent ‘degreasers’; they also make shampoo nice and foamy. But, in fact, they’re far from nice. A Cornell University report published 20 years ago warned hairdressers to beware...

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About Proof! - Proof is an independent research group that assesses the thousands of products in the alternative, complementary and eco markets.

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WDDTY Blog Speak

The sins of the shampoo makers - Check the ingredients listed on your shampoo bottle, and see if they have a substance by the name of sodium laureth sulfate, or simply SLS. This subs...

Toothpaste now sls-free thanks to wddty - Some time ago, WDDTY wrote that Sarakan toothpaste contained SLS (sodium lauryl sulphate). SLS was present in Sarakan, but not as a foaming agent

Shampoo: - Chemicals could affect the unborn fetus - Pregnant women who use standard shampoo could be harming their unborn babies. Scientists have found that the chemical MIT (methylisothiazolinone), fo...

Sources of sls free toothpaste - CG asks where to buy toothpaste which does not include the detergent sodium lauryl sulphate (WDDTY vol 8 no 6). Nelsons homeopathic toothpaste does no...

Flouride is not the only poison in toothpaste - On the subject of toothpaste, your readers may be interested to know that flouride isn't the only ingredient that can damage their health. Sodium laur...

Toothpaste maker defends ingredients - After reading the letter you published about the potential dangers of the detergent sodium lauryl sulphate (SLS) (WDDTY vol 8, no 1) which is included...

Remove palm and coconut oils from our food and our faces - Could you confirm if your comments, made in various editions of WDDTY, on sodium lauryl sulphate applies to all types of SLS? I understand there is no...

Where do i find a child friendly sls free toothpaste . . . - "Toxic toiletries": (WDDTY vol 10 no 7) great article. I believe that the Dutch Dental Association has examined the link between sodium lauryl sulpha...