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Proof! is an independent testing service for the consumer of alternative and complementary health remedies and products, such as supplements and herbs, as well as eco and 'green' products and services. Its tests establish the active ingredients in products - which can differ dramatically from the claims made on the labels - as well as their reliability, shelf life and usability.

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Anti-Wrinkle Creams: Do they turn back time or are they false hope in a jar?

Your skin is a mirror. How it ages is a complex process involving a number of factors. Some of these, such as genes, gravity and normal ageing, are not within your control, but many others are.

Prematurely ageing skin often mirrors the body’s inefficiency in eliminating toxins and waste products.

Excess sun exposure creates skin-damaging free radicals, leading to ‘photoageing’. UV (ultraviolet) A exposure is especially harmful as it breaks down skin collagen fibres (J Invest Dermatol, 2001; 117: 1218-24). However, sun and pollution are more potent than sun exposure alone, and cigarettes are more damaging than either.

Smoking ages skin by destroying collagen and reducing circulation, thus reducing oxygen and essential nutrients to the skin. Smoking 20 cigarettes a day for just a few years is equivalent to nearly 10 years of chronological ageing (Br J Dermatol, 2002; 147: 1187-91) - a much greater rate of damage than lifelong sun exposure.

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Free Report: Dishwashing Liquids - Dishwashing detergents have never looked prettier or more harmless. They now come in such bright colours, with added fragrances and lyrical names such...

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