Proof - we test so you can buy the best

WE TEST SO YOU CAN BUY THE BEST

Proof! is an independent testing service for the consumer of alternative and complementary health remedies and products, such as supplements and herbs, as well as eco and 'green' products and services. Its tests establish the active ingredients in products - which can differ dramatically from the claims made on the labels - as well as their reliability, shelf life and usability.

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Toothpaste

Natural alternatives to bring a smile to your face


It’s a basic necessity. Brushing your teeth several times daily helps keep them clean, free of plaque-forming bacteria, and freshens the breath. In the UK, we spend £217 million a year just on toothpaste.

Brushing, like most daily tasks, can be boring, so manufacturers now advertise toothpaste so as to suggest it ’s a beauty or luxury product rather than a matter of personal hygiene. This encourages consumers to buy more and at a higher price, and also draws attention away from ingredients. What ’s actually in toothpaste is not something most people concern themselves with - though perhaps they should.

Dental decay and gum disease affect more than just the mouth. Periodontal disease is linked with other conditions such as heart disease (J Periodontol, 1996; 67: S1138-42); the association is even stronger than for risk factors like smoking and high cholesterol (J Am Dent Assoc, 1998; 129: 301-...

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About Proof! - Proof is an independent research group that assesses the thousands of products in the alternative, complementary and eco markets.

Free Report: Dishwashing Liquids - Dishwashing detergents have never looked prettier or more harmless. They now come in such bright colours, with added fragrances and lyrical names such...

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WDDTY Blog Speak

Gum disease - Subgingival plaque the forerunner of a variety of periodontal diseases is caused by certain anaerobes. While Western oral hygienists painfully remove...

Dental decay and pain - Plants used in traditional cultures can have the leading edge on Western techniques to prevent tooth decay and relieve pain. While the West neurotical...

High cholesterol - High cholesterol, or hypercholesterinaemia, is conventionally treated with a low-fat diet, and a statin or anion-exchange resin drug. The drugs, howev...

Gum disease may be linked with obesity - As if overweight people don’t already have enough on their plate, here’s another problem: gum disease.

Toothpaste - A close brush with poison - Toothpaste can contain amounts of fluoride damaging to adults and lethal to children. Yet, manufacturers are lax about providing warnings or direction...

High cholesterol: - First up this week is the reader seeking suggestions to bring down her stubbornly high cholesterol level. Lecithin seems to be top of the list of bad-...

High cholesterol: - It's great to hear that some commercial health products actually do live up to their hype.

Dental plaque - how necessary is regular removal? - Q:What is WDDTY's view on the necessity of the removal of dental plaque on a regular basis? As I understand it, there may be a need for such removal...

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